COFFEE'S FUTURE
NEEDS YOU 

Pledge your support for a living income for coffee farmers

WELCOME TO INTERNATIONAL COFFEE DAY 2019

Every year on 1 October, the world comes together to celebrate coffee and recognise the millions of people across the globe - from farmers, to roasters, baristas, coffee shop owners and more  - who work hard to create and serve the beverage we all love.

 

Coffee has never been more popular, with an estimated 3 billion cups consumed every day, a number which continues to rise. The diverse mix of global celebrations that take place on International Coffee Day truly showcase coffee as one of the world’s most loved beverages.

 

Whilst this is a time for celebration, leading up to and during ICD each year, we also focus on how to continue to improve coffee’s future. At present, in spite of growing demand, coffee faces a dramatic issue, as the prices that producers receive today are more than 30% below the average of the last ten years, threatening the livelihoods of coffee farmers and their families. 

This year we're on a collectivemission to help coffee farmers around the world receive a fair, living income. 

 

But to do it we need your help, find out more below. 

LEARN

Coffee has such a rich and diverse history, produced in over 50 countries around the world. It takes so much more than you might think to deliver that special cup of coffee that we all love so much. Click the button below to find out more about how coffee is made.

PLEDGE

Coffee has never been more popular, but the livelihoods of coffee farmers who grow and produce the coffee we enjoy are under threat. This year we are bringing the coffee community together to sign a #coffeepledge that calls for a living wage for coffee farmers.

JOIN IN

International Coffee Day (ICD) on 
1 October brings together coffee lovers in a global celebration. There are many ways to join in; why not host or attend an event, 
join the coffee conversation online or enter our amazing competition!

WHAT'S CAUSING THE COFFEE PRICE CRISIS?

Due to an increase in crop yields, causing two consecutive years of surplus in the market, there is currently a global oversupply of coffee. This oversupply is driving down the market price of coffee that farmers are paid (to a 15-year low).  At the same time the cost of production has increased (labour, fertiliser, land etc) meaning farmers don’t make enough to survive, and while the cup of coffee you drink may not be any cheaper, the amount that farmers are paid for their crop yield is only around 1 cent (USD) per cup.

15-year

low in coffee prices

30%

below the

10-year average 

12 million

farming households

AN ANTHEM FOR INTERNATIONAL COFFEE DAY 2019

This International Coffee Day we are shining a spotlight on the plight of millions of coffee farmers around the world, who deserve to receive a living wage. Shot in the setting of beautiful Kibuye, Rwanda we invite you to watch 'An Anthem for International Coffee Day' and listen to the life and sounds of coffee to see what it takes to create the beans that go into every cup of coffee we
drink each day.

Watch the video below. 

To find out more about how coffee is made take a look at our learn section.

#COFFEEPLEDGE

Coffee's future is in jeopardy. Coffee farmers aren't making enough to live on and prices are at an all time low. If things don't change farmers will no longer be able to produce coffee beans, putting your cup of coffee under threat.

But there is something you can do to help.

 

Act now, sign the #coffeepledge.

JOIN THE MOVEMENT

Join our mailing list to stay updated on our
progress with the #coffeepledge

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