ICO AND ILO JOIN FORCES TO CELEBRATE THE 2023 INTERNATIONAL COFFEE DAY
On this year’s International Coffee Day (ICD) - 1 October 2023 – the ICO and ILO are jointly launching the #CoffeePeople Campaign and a social media challenge around the theme 'promoting the right to a safe and healthy working environment in the coffee supply chain'.
"All workers deserve to enjoy decent and safe working conditions. This implies, as a minimum, rules for working hours, adequate payment of wages and effective monitoring of health and safety at work (...). I am proud that today, together with the ILO, the ICO is committed to leading and modelling a better coffee workplace to meet all challenges. Promoting respect for international labour rights and helping key stakeholders commit to upholding these rights is essential to achieve inclusive growth, strengthen the stability and sustainability of the coffee sector, and improve the quality of life for workers."
Executive Director of the ICO
SOCIAL MEDIA CHALLENGE
On 1 October 2023, build a global movement and post a selfie on social media as you enjoy a cup of coffee.
Identify specific actions and communication activities to support the #CoffeePeople
ICD 2023 Challenge
Step by Step Guide
1. Prepare your coffee cup
Choose a coffee cup that you’d like to feature in your post.
2. Take a selfie
Capture a selfie while enjoying your cup of coffee.
3. Write a caption
Use our template: “The secret to great coffee is people! That’s why I dedicate this coffee to the workers who produce it, and I join the ILO’s Vision Zero Fund to protect their safety and health. I challenge @Iker Casillas @Misako Konno @Yemi Alade to repost with your coffee cup. Together, we can make a difference for #CoffeePeople”
4. Tag your friends
Challenge at least three friends and tag them in your post.
5. Use the official hashtag
Use the hashtag #CoffeePeople so we can find and feature your post. Check out our webpage to get it in your language.